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Nicole Stetsyuk

The Not So Foreign, Foreign Sounding Ice Cream


Häagen-Dazs, an ice cream brand most of us are familiar with and can find in most bodegas, corner stores, and supermarkets. They produce ice cream bars, ice cream cakes, sorbets, frozen yogurts, and gelatos. The brand is pretty known world wide, but why?

With a name as foreign sounding as Häagen-Dazs, the brand captures our attention, and we’re drawn to their nicely and simply packaged ice cream with your most basic flavors and straightforward titles to choose from. They have 30+ different flavors which sound crazy, but after looking at them, you’ll realize they’re 30+ very common flavors.

The famous ice cream brand was started by Reuben and Rose Mattus in New York, in 1961. Reuben and Rose are two Jewish entrepreneurs who got married in 1936 and started the company together after Reuben, who worked in the family business of producing ice cream, began to develop a new kind of ice cream.

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